It is located in Kwale County, Coast Province, adjacent and to the immediate west of Diani Beach, along the Indian Ocean,  is one among the most famous beaches in Kenya. Located on the coast of Indian Ocean close to the International border with the Republic of Tanzania. It is located approximately 32 kilometres (20 mi), by road, south of the port city of Mombasa, the nearest large urban area.

Diani has a population of around 100,000 inhabitants and is famous for its white sand beaches, blue ocean and (kite)surfing. The beach is popular for relaxing resorts which are popular with honeymooners, backpackers and families on holiday.

Diani Beach is one of the greatest water sports destinations in East Africa. Kayaking, jet-skiing, windsurfing, kitesurfing, paddle boarding and scuba-diving are all possible - whatever your pace or skill level, you'll find something to experience at Diani.